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Wednesday, December 7 • 3:45pm - 5:15pm
Understanding Customer Behavior at Farmers Markets: An Innovative Approach to Increasing Sales (LIVESTREAM)

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In this workshop, staff members from FARMroots, which provides business and technical assistance to farmers selling through NYC Greenmarkets, will help small farmers leverage valuable research conducted by the multi-million-dollar supermarket industry and apply it to your farmers market marketing. Learn tips for advanced merchandizing, how to appeal to a customer’s behavioral habits, segmenting your market, and how to leverage sales data records to make informed marketing decisions. Farmers who have participated in our season-long marketing technical assistance have seen, on average, a 15 percent increase in sales!

This workshop will be livestreamed on www.virtualgrange.org  

avatar for Maria Rojas

Maria Rojas

Beginning Farmer Program Manager
Maria Rojas manages the FARMroots Beginning Farmer Program and provides technical assistance to established and beginning farmers. Prior to assuming her role at FARMroots, Maria farmed and taught in and outside of NYC and co-founded I♥H20, a water conservation nonprofit. Maria is passionate about ending injustice in the food system... Read More →
avatar for Christopher Wayne

Christopher Wayne

Director, FARMroots, GrowNYC
Chris Wayne grew up on his Dad’s farm in Danbury CT, and cemented his love for agriculture after two years farming in Costa Rica. Over the last seven years with GrowNYC, Chris has worked as a market manager, an associate with the New Farmer Development Project, and as the Beginning Farmer Coordinator with the FARMroots program. He is currently FARMroots director... Read More →

Wednesday December 7, 2016 3:45pm - 5:15pm EST
West Haybarn